If you advertise or are thinking about advertising on the radio please heed this warning…. RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, background music, theme, sound fx, etc. used in your commercial). I not only say this because I own a production company, but because I want to see my clients and friends[…]
When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take[…]
You hear them all the time in radio commercials. Customers raving about a select business or service. However, not all radio commercial testimonials are created equal. The old rule of “any exposure is good exposure” does not apply here. If you heard someone talking about a service you were contemplating using, and it came across[…]
If you want to have and maintain a healthy body you need to work out and exercise on a regular basis. It makes no difference if you “worked out really hard” 3 years ago and had the perfect body. Chances are if you stopped this regimen, you no longer have that body you once did.[…]