Here are some helpful tips and thoughts about what you should and shouldn’t say in your radio commercials. DON’T say “Conveniently Located” in your Radio Commercials – Is this opposed to your other “difficult location” that you pined over before choosing this location. Skip saying things like this, it not only takes away from the precious:[…]
Let me explain – 2 Key factors need to be in place in order for your marketing to be effective. Skimp on one of them, you will be throwing your hard earned money away. Your Radio Campaign Message Matters This could be your audio commercial, a piece of print advertising, TV commercial, or website. If[…]
If you advertise or are thinking about advertising on the radio please heed this warning…. RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, background music, theme, sound fx, etc. used in your commercial). I not only say this because I own a production company, but because I want to see my clients and friends[…]
When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take[…]