Avoid a Marketing Meltdown

I see it all to often… A business with a great product or service. They stretched all their marketing dollars “testing” multiple marketing venues and still no one knows about the product or service. They simply spread themselves too thin on the venues of marketing, and never made the commitment to using any them effectively.[…]

How To Make An Effective Radio Commercial

So why do radio commercials work so well at attracting customers to their business? It’s quite simple really… Audio, and more people use radio as a medium than any other media. Now don’t get me wrong, you can’t just put anything out there and expect it to work simply because a radio commercial is based[…]