Let me explain – 2 Key factors need to be in place in order for your marketing to be effective. Skimp on one of them, you will be throwing your hard earned money away.
Your Radio Campaign Message Matters
This could be your audio commercial, a piece of print advertising, TV commercial, or website. If it’s not compelling with a clear call to action – no one will care to learn more about you or your services. The Venue (The water) This could be the radio station, TV station, newspaper, website, billboard location, etc. Your clear and compelling message needs to be in the right venue for it to be effective. Just as you wouldn’t try to put your luxury powerboat into a shallow lake, filled with tree stumps. You wouldn’t want to buy advertising on a rarely viewed publication or radio station few listeners just because it has cheap rates. Like the shallow lake filled with stumps… it has water – however, your boat won’t do what it was made to do, just as the wrong venue won’t provide the opportunity to achieve what you set out to do.
Bottom line, you can’t expect to see an ROI, if you skimp on the message or the venue. Have a poor message and a great venue, no one will pay attention. Have a great message and a poor venue, no one will hear it or care. This may sound basic, however, you won’t believe the number of people who fall into this trap.
How do you find the right venue?
How much should it cost? Any business person should know the logistics – This is where I come in. My goal is to explain your market with an honest perspective, effective marketing messages to use, and dedication to helping you get an ROI.
The Right Venue – This is fairly simple. We take a look at where your target customers are, what they listen to, and what they read. Then we find the most cost-effective ways of getting you there. The cost – There is usually an effective marketing plan out there for almost any realistic budget. It’s my job to help you find the right venue for you to be effective within your realistic budget. The key here is being realistic. You’re savvy and want to get the most for your dollar, I want that too. I also want your message to be delivered to a responsive audience, so you can see an ROI. I’ll tell you if what your goals are within your budget are possible, or if we need to make adjustments or find alternative plans before you make any investment.
The continued success of any business depends on its marketing efforts, and focus. Make sure your business has a realistic plan in place, and the right people giving you honest advice along the way. If I can be of any assistance at all, please don’t hesitate to call or email with any questions.
Want help with your radio commercial advertising?
Fill out the form below, or call us direct at (231)468-9972.