Is Radio Advertising Effective for Your Business?
It’s a question that will come to the mind of anyone seeking to advertise something: Is radio advertising effective? And it’s a fair question to ask. You’ve likely heard stories of successful radio advertising campaigns that give you hope. While at the same time stories from business owners who swear they will never use the medium again. How can there be such varying opinions about the same medium? That’s simple. The same reason there are various opinions about a restaurant, a medication or anything else where choices and understanding come into play.
Why Not Take Some Advice?
If you’ve never driven a boat before, you would want to get some advice from someone who has before setting sail. Just because you’ve seen a boat in the water, doesn’t mean you know how to effectively navigate one on your own.
All too often, I have people come to me who have never advertised on the radio dictating exactly how much money they “think” they should spend. What the medium of radio “should” cost. Even telling me what station will be the best for them (based on what their niece or cousin or office survey told them). They often assume it costs the same to advertise on any station at any time of day, and that it doesn’t matter how large their city or how that may affect costs compared to what their college buddy is getting for his radio ads in a town 10x smaller 200 miles away. If they just “try a few ads” they will know if its an effective medium or not.
No, they won’t.
If your doctor told you that you needed to take all 4 pills and you only took half of one and didn’t feel better. Was it the medications fault? The doctor’s fault? No. It’s the patient’s fault.
You cant accurately gauge the effectiveness of radio advertising unless you use it as it is intended to be used.
What Makes Radio Advertising Work?
Radio advertising works on the frequency of airplay. This is not a new thing due to all of the modern distractions we now face. It is, however, more important than ever. Once a budget is established, we can explore station options based on who you are targeting. Once we have narrowed down the stations, there will likely be a few options to choose from. This is where we could play out different scenarios, discovering just how frequent the ad could play based on your budget parameters and goals. Your not looking for “overkill”, you’re also not searching for “few and far between” in terms of how frequent your radio advertising is heard. Finding that solid, frequent spot that optimizes the budget is the option we are looking for.
Is radio advertising effective? Yes, when used correctly.
Ready to Give Radio Advertising A Try?
In about 5 to 10 minutes we can narrow down what radio stations would make the most sense for your business to advertise on. We could also discuss what kind of budget expectations and requirements would be needed to advertise on the radio. If you’re ready to get your questions answered about radio advertising, give me call at the number on the of the page or fill out the form below.