When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take[…]
So why do radio commercials work so well at attracting customers to their business? It’s quite simple really… Audio, and more people use radio as a medium than any other media. Now don’t get me wrong, you can’t just put anything out there and expect it to work simply because a radio commercial is based[…]
You hear them all the time in radio commercials. Customers raving about a select business or service. However, not all radio commercial testimonials are created equal. The old rule of “any exposure is good exposure” does not apply here. If you heard someone talking about a service you were contemplating using, and it came across[…]
If you are currently airing a radio commercial, or are thinking about airing a radio commercial for your business – take a moment to think about the content of that radio commercial. Is it compelling? Does it offer your customers a reason to contact your business? Is it an offer your customers can’t refuse? If[…]