Here are some helpful tips and thoughts about what you should and shouldn’t say in your radio commercials. DON’T say “Conveniently Located” in your Radio Commercials – Is this opposed to your other “difficult location” that you pined over before choosing this location. Skip saying things like this, it not only takes away from the precious:[…]
Let me explain – 2 Key factors need to be in place in order for your marketing to be effective. Skimp on one of them, you will be throwing your hard earned money away. Your Radio Campaign Message Matters This could be your audio commercial, a piece of print advertising, TV commercial, or website. If[…]
Ignore your customers, and they will ignore you. Seems like a fairly obvious assumption, but many of us fall into this trap in times of economic turmoil. The reactionary response to lower profits is to cut something, unfortunately, one of the first things many of us cut is marketing budgets. While a realistic cutback may[…]
If you advertise or are thinking about advertising on the radio please heed this warning…. RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, background music, theme, sound fx, etc. used in your commercial). I not only say this because I own a production company, but because I want to see my clients and friends[…]