I see it all to often… A business with a great product or service. They stretched all their marketing dollars “testing” multiple marketing venues and still no one knows about the product or service. They simply spread themselves too thin on the venues of marketing, and never made the commitment to using any them effectively.[…]
Here are some helpful tips and thoughts about what you should and shouldn’t say in your radio commercials. DON’T say “Conveniently Located” in your Radio Commercials – Is this opposed to your other “difficult location” that you pined over before choosing this location. Skip saying things like this, it not only takes away from the precious:[…]
Let me explain – 2 Key factors need to be in place in order for your marketing to be effective. Skimp on one of them, you will be throwing your hard earned money away. Your Radio Campaign Message Matters This could be your audio commercial, a piece of print advertising, TV commercial, or website. If[…]