You hear them all the time in radio commercials. Customers raving about a select business or service. However, not all radio commercial testimonials are created equal. The old rule of “any exposure is good exposure” does not apply here. If you heard someone talking about a service you were contemplating using, and it came across[…]
If you are currently airing a radio commercial, or are thinking about airing a radio commercial for your business – take a moment to think about the content of that radio commercial. Is it compelling? Does it offer your customers a reason to contact your business? Is it an offer your customers can’t refuse? If[…]
If you want to have and maintain a healthy body you need to work out and exercise on a regular basis. It makes no difference if you “worked out really hard” 3 years ago and had the perfect body. Chances are if you stopped this regimen, you no longer have that body you once did.[…]