Ignore your customers, and they will ignore you. Seems like a fairly obvious assumption, but many of us fall into this trap in times of economic turmoil. The reactionary response to lower profits is to cut something, unfortunately, one of the first things many of us cut is marketing budgets. While a realistic cutback may[…]
If you advertise or are thinking about advertising on the radio please heed this warning…. RADIO COMMERCIAL PRODUCTION COUNTS. (This is the script, voice-over, background music, theme, sound fx, etc. used in your commercial). I not only say this because I own a production company, but because I want to see my clients and friends[…]
When it comes to any form of advertising – There are quite a few pitfalls that one can fall into. Very expensive pitfalls that is… Many of which could easily be avoided if someone who knew a few key things about consumer reactions were behind the creation of your ad. For this example lets take[…]
So why do radio commercials work so well at attracting customers to their business? It’s quite simple really… Audio, and more people use radio as a medium than any other media. Now don’t get me wrong, you can’t just put anything out there and expect it to work simply because a radio commercial is based[…]