|Plan Now for Stimulus Package Profits
Your target customers will likely have an extra $300 - $1200 burning a hole in their pockets in the coming weeks. This extra spending money is
thanks to the recently approved economic stimulus package. Will your target customers spend this new found money with you? More importantly,
will they REMEMBER to spend it with you?
Bottom line - If you want this money spent with your business, your business NEEDS TO BE TOP OF MIND with your target customers. When your
customers get their checks, they need to think "Hey, I heard X-business is having that great sale, I have this extra money, I need to check that out".
The only way to have this effect is to start planning your marketing campaign now.
On average, it will take 3-6 weeks of a consistent and creative marketing campaign to create Top-Of-Mind awareness for your products or services.
Don’t miss the window to start a buzz campaign for your products or services. Starting a campaign when the checks are sent out, or shortly after,
will put you behind the competition. You need to create a sense of urgency in your target customer’s minds now, before they get their checks.
How do I create BUZZ?
Speak the language of your customers! Talk about what they are talking about – frequently and in the places they are! The BIG 2 effective
communicators – Radio and E-mail marketing. Since the stimulus package was announced, people have been thinking about what they will do
with their checks. Address this throughout your marketing campaigns! Tie in the checks they will be receiving to your products or services in a
simple, to the point campaign.
Radio is the venue I've seen work for hundreds of people. Why? Because they advertised consistently with a clear call to action message.
There is no other medium that can effectively reach as many people at one time, in so many places. A consistent and a focused approach
are key factors. Read my article "how to buy radio" for details on how to target your specific customers effectively.
This will only work if your customers trust you, and you maintain a good reputation in your customer’s inbox. If you have a positive in-box
reputation, I highly suggest using E-mail Marketing in combination with 1-2 forms of other marketing to solidify the top of mind placement you
are looking for. E-mail marketing on its own, will not be enough. But it is a great way to re-enforce top-of-mind awareness for your product or
There are countless venues of marketing to get your message out. Combining these venues with Radio and/or an Email marketing
campaign could be a ticket to large profits as your target customers head out to use their stimulus check.
If you have any questions, or would like to discuss a custom campaign for your business, feel free to call or email me anytime.
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