|Ignore Your Customers
|Ignore your customers, and they will ignore you. Seems like a fairly obvious
assumption, but many of us fall into this trap in times of economic turmoil. The
reactionary response to lower profits is to cut something, unfortunately one of
the first things many of us cut is marketing budgets.
While a realistic cutback may be needed, an all out slashing of the very tools
that drive customers too our doors is often what occurs. Leaving our presence
in the marketplace lacking, as well as an shortage of income.
The principle of “brand awareness” does not disappear when the economy
hits a rough patch. Customers still need to be constantly reminded of your
existence even when times are tough. Whether this is through radio
commercials or any form of marketing. Contrary to popular belief, your target
customers are still buying things. Maybe less than they were a year ago, but
they are still indeed spending money; spending that very money with the
businesses that come to the top of their minds first. It’s more important than
ever to ask ourselves… “will they think of us first”.
Right now may be a great time to gain some footing over your competitors. If
your competitors have slashed their marketing, it could be the most opportune
time to start showcasing your products and services to a marketplace that is
lacking any brand awareness for such an industry. Not only driving more
business to you now, but also creating a new and solid customer base that
can only grow as the economy slowly rebounds. This leaves you with a much
larger share of the market than you had going into the recession.
It is important to explore marketing options that are realistic for you and with-in
your budget though. You don’t want to stretch yourself to a breaking point.
Radio commercials as well as TV commercials are the route to reach the most
people at the lowest cost per thousand. Even maintaining a stronger presence
with your email mailing list in such a down time will help you keep awareness
there with your existing base.
For a FREE MARKETING ANALYSIS and consultation contact us today at (231)
468-9972 or email us here.
Or visit http://www.bestradiocommercials.com
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